Dell Case Study Essay -- Business and Management Studies

Dell Case study.In this report we are going to analyse the business environment of the ready reckoner industry in the material body of a PESTE which stands for Political, Economical,Social-Cultural, Technological and Environmental.We feel that it is important to analyse the environment of a businessas it will help the business to identify the Opportunities and Threatssurrounding it. exploitation the case study of Dell we have identified thefollowing opportunities and threats of the computer industry.PoliticalThere are a number of political issues, that large organisations such(prenominal)as Dell must consider when expanding or operating in unlikecountries. Obviously government in the western world have contrastiveideals to the countries in other regions. Rules and regulations indifferent countries would reflect their different ideals so in orderfor companies to be successful, they must have a good accordabout how different governments operate.As stated in the case, patents and tr ademarks are prevalent in thecomputer industry, so it is important for organisations to developgood relations with different governments. Other elements that must beconsidered include Currency exchange rates, taxation and employmentlaw, labour conditions and political stabilities. Organisations shouldalso understand different governments attitudes towards monopoliesand competition.EconomicalOpportunities1) The computer industry is predicted to continue to grow in volume over the years. It is expected to grow between 15-20% over the next 3-5 years. This is influenced by the development of the internet and the ball-shaped expansion opportunities.2) The foreign markets like Asia and china were previously not accessible due to their political and sparing environment. However the situation has changed eliminating barriers thus is now right away accessible this is a big opportunity for the computer industry to grow in these regions.Threats1) Economical changes around the world can affect the computer industry. The biggest threat to the industry is the instability of the world market, for example Dell opened a new manufacturing facility in Brazil and the changes in the South American economical conditions could thus affect the company.2) The currency fluctuation in different regions can affec... ...mation Ltd (2003) European IT chiefs plan more investment in 2004 (analysts views) calculating machine Weekly, 9th of September- Ziff Davis Media Inc (2003) HP Promotes PC Recycling eWeek, 6th of February- Reed dividing line Information Ltd (2003) Suppliers introduce price incentives to get users to invest in the latest PC hardware Computer Weekly, 14th October- Simon Quicke (2003) Suppliers views Top supply executives predict market upturn Computer Weekly, 9th September, Reed Business Information Ltd- Adam Lashinsky (2000) The Wired Investor Once the drivers of the great bull market, PC makers have seen their stocks battered and bruise d. The question is Do they still deserve a place in your portfolio Fortune, 18th December- Ben Elgin (2003) Hitting the Delete on Compaq Business Week, 14th of April, The McGraw-Hill Companies- Ziff Davis Media Inc (2003) Dell Entering Consumer Electronics Market eWeek, 25th of September- Andrew Park Faith Keenan Cliff Edwards (2002) Whose Lunch will Dell Eat Next? Now, its miserable into printers, storage, and handhelds Business Week, 12th of August, The McGraw-Hill Companies