Dell Case Study Essay -- Business and Management Studies

Dell Case study.In this report we are going to analyse the business environment of thefigurer industry in the work on of a PESTE which stands for Political, Economical,Social-Cultural, Technological and Environmental.We feel that it is important to analyse the environment of a businessas it will help the business to identify the Opportunities and Threatssurrounding it. employ the case study of Dell we have identified thefollowing opportunities and holy terrors of the computer industry.PoliticalThere are a number of political issues, that large organisations suchas Dell must consider when expanding or operating in incompatiblecountries. Obviously government in the western world have divers(prenominal)ideals to the countries in other regions. Rules and regulations indifferent countries would reflect their different ideals so in orderfor companies to be successful, they must have a good agreementabout how different governments operate.As stated in the case, patents and trademarks are prevalent in thecomputer industry, so it is important for organisations to developgood relations with different governments. Other elements that must beconsidered include Currency exchange rates, taxation and employmentlaw, labour conditions and political stabilities. Organisations shouldalso understand different governments attitudes towards monopoliesand competition.EconomicalOpportunities1) The computer industry is predicted to continue to grow in volume over the years. It is expected to grow between 15-20% over the next 3-5 years. This is influenced by the development of the internet and the spheric expansion opportunities.2) The foreign markets like Asia and china were previously not accessible due to their political and stinting environment. However the situation has changed eliminating barriers thus is now promptly accessible this is a big opportunity for the computer industry to grow in these regions.Threats1) Economical changes around the world can affe ct the computer industry. The biggest threat to the industry is the instability of the world market, for example Dell opened a new manufacturing facility in Brazil and the changes in the South American economical conditions could thus affect the company.2) The currency fluctuation in different regions can affec... ...mation Ltd (2003) European IT chiefs plan more investment in 2004 (analysts views) calculating machine Weekly, 9th of September- Ziff Davis Media Inc (2003) HP Promotes PC Recycling eWeek, 6th of February- Reed channel Information Ltd (2003) Suppliers introduce price incentives to get users to invest in the latest PC hardware Computer Weekly, 14th October- Simon Quicke (2003) Suppliers views Top supply executives predict market upturn Computer Weekly, 9th September, Reed Business Information Ltd- Adam Lashinsky (2000) The Wired Investor Once the drivers of the great bull market, PC makers have seen their stocks battered and bruised. The question is D o they still deserve a place in your portfolio Fortune, 18th December- Ben Elgin (2003) Hitting the Delete on Compaq Business Week, 14th of April, The McGraw-Hill Companies- Ziff Davis Media Inc (2003) Dell Entering Consumer Electronics Market eWeek, 25th of September- Andrew Park Faith Keenan Cliff Edwards (2002) Whose Lunch will Dell Eat Next? Now, its paltry into printers, storage, and handhelds Business Week, 12th of August, The McGraw-Hill Companies