THE CASE OF LinkedIn Study Example | Topics and Well Written Essays - 250 words - 1

THE OF LinkedIn - Case Study ExampleLinkedIn marketing team needs to conduct market research in the GCC region, especially the culture of the Muslim community. The trading operations of LinkedIn Company are all about interactions and exchange of ideas. If the market research can identify the precise culture of cooperation in the GCC region, then the family can increase the membership base (Rodrigues, Maccari & Lenzi, 2012). Further more, identifying the different groups of capability members such as the CEOs, the business people, the young professionals and many others, whitethorn help expand the membership volume. Additionally, the alliance should adopt a social media platform costumed to the language and lifestyle characteristics of the Asian, especially the Muslim community. Nevertheless, the company will incorporate some of the giant companies in the GCC region in the management team to win the members from the GCC.The strategy of increasing the membership in the GCC regio n may not be the same as the ones used in Europe because the two regions have different national cultures. For example, the European market may view LinkedIn connection agenda as healthy, and many people in the area would be ordain to participate. On the other hand, GCC region is a reserved culture, which views the interaction as intrusion into their culture and fashion of life. Therefore, Europe would need a little convincing since they would readily accept.Porters five forces analyzes the rivalrous environment for business firms. The LinkedIn is a professional networking company whose operations depend on the massive roll out of social media interaction currently sweeping the globe. The first Porter model force is existing argument among competitors. The LinkedIn is facing competition from Facebook, WhatsApp, and Twitter. However, the level of this force is not high on LinkedIn because most of its competitors are more social